Movie Marketing – Part Two

What if you could run events that are cheaper than dinner seminars, easier to host, and far more scalable — all while building your brand and credibility faster than ever?

In this episode of the Advisor to Advisor podcast, Jonathan and Chazz unpack 9 surprising reasons movie marketing is working better than traditional seminars for financial advisors across the country. From lower cost per appointment to effortless credibility boosts, this strategy is flipping the script on what client acquisition looks like in 2025 and beyond!

What you’ll get out of this episode:

• Why cost per appointment with movies is up to 60% lower than seminars
• The unexpected way movies remove the pressure of live presentations (and how that improves your appointment rate)
• The surprising advantage of low attendance and why even “no-shows” at your event can still drive ROI weeks or months later
• A mid-funnel re-engagement tool that’s more effective than giving away your book
• The credibility play few advisors are capitalizing on (but clients instinctively trust)
• A creative way to revive stalled leads or re-engage fence-sitters — without making another phone call
• Why this approach makes it easier to actually talk about retirement income planning

“The movie is basically the book that actually gets read by your prospect.”
— Jonathan Musgrave

Whether you’re looking to scale, differentiate, or just book more qualified appointments, this might be the strategy you didn’t know you needed!